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Helping women leaders, first-generation professionals, and late bloomers gain confidence with money and build a life they love.
Learn to grow wealth, rewrite money stories, and reach financial freedom on your own terms.
As seen in
Featured in: Business Insider, U.S. News & World Report,
CBS News, Bankrate, Barron's, Credible, and other media.
MY MISSION
Financial education rooted in freedom, empowerment, and community
Financial independence isn’t just about numbers.
You should have freedom, confidence, and security.
At Good For You Money, our mission is simple:
To make personal finance education accessible, practical, and empowering, especially for those who didn’t grow up with it.
Rooted in the values of integrity, empowerment, freedom, and community, we help you make informed money decisions and live a life that’s truly good for you.
And yes, it’s a play on “GFY Money", a cheeky Reddit celebration for when you’ve made it. But around here, we’re keeping it rated G for our nieces, aunties, and anyone who wants personal finance to be smart, not bro-ey.
Wealth isn’t just for them. It’s for us.
First-gen. Late bloomers. Quiet rebels.
Anyone who’s ever felt like they didn’t belong in financial spaces.
If you’ve ever felt behind, left out of the financial conversation, or like money just wasn’t made for people like you, I see you. I’ve been there too.
MY STORY
From growing up on welfare to work-optional by 36
Linda Ta Yonemoto is a Certified Financial Education Instructor℠ (CFEI®), speaker, coach, and advisor who helps ambitious professionals build wealth from wherever they're starting.
Hi! I'm Linda. I'm a first-generation Southeast Asian American, raised in Los Angeles by refugee parents who immigrated from Vietnam. We didn't talk about money growing up. I was the cultural and linguistic bridge for my family, translating bills, government forms, and life in America.
I put myself through college at UC Berkeley, graduating with a B.A. in Social Welfare funded through scholarships, grants, side jobs, and student loans. Like many Millennials, I entered the workforce during the Great Recession, piecing together three part-time jobs to make ends meet.
For over 14 years, I've climbed the career jungle gym from intern to executive, managing 8- and 9-figure corporate marketing budgets for companies like Zappos/Amazon, L.L. Bean, Versapay, and Tinuiti. I served as a trusted advisor to C-level executives and led national client marketing strategies across industries from FinTech to healthcare.
Managing multimillion-dollar corporate budgets by day, I applied those same strategies to my personal finances by night. The result? Financial freedom at 36 and a passion for teaching others the same shame-free, jargon-free approach.
Today, as a Certified Financial Education Instructor℠ (CFEI®), I work as a speaker, coach, and company advisor, helping ambitious professionals build wealth from wherever they're starting. I've mentored over 100 early- and mid-career professionals navigating corporate career journeys, providing financial education, one-on-one coaching, strategic advisory services, and speaking at events like StartupVegas RISE Up.
These days, I no longer get the Sunday scaries. When I'm not helping others rewrite their money and career stories, I am the gal who goes hiking on a weekday and plans detailed trip itineraries with points & miles travel.
Inspiring others on their own wealth-building journey
At Good For You Money, we cheer for the late bloomers.
This platform provides others on the journey to financial freedom with education, resources, and tools. I want to help others overcome the overwhelm, beat financial anxiety, and build their own dreams, especially those who consider themselves scrappy DIY'ers.
Do you want to build generational wealth from scratch? If that's you, you're in the right place. You can start from where you are. And it's never too late.
MY APPROACH
Personal finance that meets you where you are
Money isn’t one-size-fits-all.
That’s why we focus on enduring money principles that support community members across income levels, cultures, and life stages.
Good For You Money's framework helps you build a strong financial foundation in 7 key areas:
Mindset – Shift your perspective on money
Earning – Increase and diversify income
Debt – Eliminate debt strategically
Budgeting & Saving – Build financial stability
Spending – Align your spending with your values
Growing Wealth & Intro to Investing – Make money work for you
Life Planning & Giving Back – Buy back time and help others
When it comes to personal finance, you might feel overwhelmed.
Where do you even start?
Good For You Money is here to help guide you to take ownership of it, one step at a time.
OVERVIEW
Media & Recognition
Linda's work has been featured in leading publications including Barron's, Business Insider, Bankrate, U.S. News & World Report, MSN, Yahoo Finance, and other media.
Selected Features:
Barron's: The Case for Taking Mini-Retirements Along the Way in Your Career
Business Insider: Are You Getting Bad Investment Advice From AI? Experts Explain How to Tell
Bankrate: Survey: Fewer Than Half of Americans Plan to Travel This Summer; Cost is a Major Concern
U.S. News & World Report: Don't Make These 6 Balance Transfer Mistakes
Wavecomber: Househacking Helped This Millennial Become Work-Optional by Age 36 - Here's How
Education, Certifications, and Awards:
B.A. in Social Welfare from UC Berkeley
Certified Financial Education Instructor (CFEI®)
NGPF Distinguished Educator Award recipient
AI in Financial Services Professional Certification from Upstart
4As Team Leadership Certification
InsideOut Development Training, GROW Model Training
Radical Candor® Training
Speaking, Coaching, and Organizational Consulting:
Linda provides career and financial education through speaking engagements, one-on-one coaching, and strategic advisory services to organizations. She has spoken at Startup Vegas RISE Up and actively coaches professionals on financial strategy and career growth.
She partners with COOP Careers, a 501(c)(3) nonprofit focused on building diverse career opportunities for underemployed college graduates. She also volunteers with the AARP Foundation Tax-Aide program.
BIO
Short Bio
Linda Ta Yonemoto is a Certified Financial Education Instructor℠ (CFEI®), speaker, financial & career coach, and company advisor who reached financial freedom at 36. She’s mentored 100+ professionals and managed 8- and 9-figure corporate budgets for brands like Zappos/Amazon and L.L. Bean. Her insights have appeared in Business Insider, U.S. News & World Report, CBS News, Bankrate, Credible, and other media. A first-generation Vietnamese American, she delivers education through Good For You Money and partners with national organizations to expand access to financial literacy.
Shorter Bio
Linda Ta Yonemoto is a CFEI® financial wealth educator, speaker, financial & career coach, and company advisor who achieved financial freedom at 36. She provides services at goodforyoumoney.com.
Mentored over 100 early- and mid-career professionals navigating corporate career journeys
Supported those at marketing agencies, tech companies, global financial services startups, and F500 companies on work, career growth, leadership, and money journeys.
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